Hi, I’m Patrizia, but please, call me Patz. I’m a PR Specialist & Coach with 20+ years of experience in the beauty and wellness industry, where I’ve had the privilege of working with powerhouse brands like L’Oréal Paris, Estée Lauder Companies, The Body Shop, as well as countless agencies and scrappy start-ups. My zone of genius? Helping brands craft magnetic narratives and secure meaningful, momentum-building media coverage.
But like many in the industry, the pandemic shook my world. Practically overnight, I lost every client. It forced me to rethink everything, not just how I worked, but why I worked.
That challenge sparked the creation of a more agile, accessible, and modern approach to PR. Through my PR LIKE A BOSS! podcast, eCourse, coaching and customised consultancy programs, I’ve since helped beauty, fashion, interior and lifestyle brands reclaim their visibility, credibility, and confidence.
Ready to Become Your Own PR Expert?
Whether you're a solopreneur or scaling a team, I can teach you exactly how to take control of your brand story and become your own best publicist.
💻 Check out the PR LIKE A BOSS! eCourse — everything you need to level up your visibility, credibility, and confidence.
👉 Start your journey HERE
✨ Calling 1,000 Brilliant Women from All Backgrounds & Ages! ✨
Join the PR LIKE A BOSS! Insiders Collective 💥
A bold, inclusive community of women shaping the future of brand campaigns.
As a VIP member, you'll:
Test products for free
Share honest feedback
Influence how brands show up in the world
This isn’t just a freebie club, it’s influence with impact ⚡️
If you're curious, opinionated, brand-savvy (or just love trying new things), I want you in. 🔥 👉 Click HERE for more info
Donations help to:
Build a community of strong like-minded women in beauty, wellness and business
Fund the creation of valuable articles and podcast episodes
Gives you the chance to win various beauty, wellbeing and business goodies when sharing on IG.
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