In this episode of PR LIKE A BOSS! you are in for an absolute treat (pun intended)! I chat with Reshmi Bennett, founder of Anges de Sucre (French for ‘Sugar Angels’), her luxury cake brand has been featured in Vogue, crowned Europe’s best bakery by ES Magazine and has a fan base that includes celebs like Katherine Ryan and too right, I personally won’t have a birthday without one of her exquisite creations! But while her cakes are deliciously sweet, her attitude toward influencer freebie requests is anything but, and that’s exactly why I and her customers love her.
In this refreshingly candid chat, Reshmi spills the (matcha-infused) tea on her journey from baker to brand-builder, her no-nonsense approach to influencer culture and why she claps back when customers cross the line.
The Freebie Rebellion
Reshmi’s refusal to hand out free cakes to influencers has made waves in the industry. The viral moment? A particularly pushy blogger once demanded over £100 worth of sweet treats in exchange for ‘exposure.’ When Reshmi declined, the blogger left a scathing review so Reshmi hit back with a brutally honest blog post. Cue internet mayhem. Business owners rallied behind her, customers cheered, and she became the unofficial spokesperson for the ‘likes don’t pay the bills’ movement.
Her take? “I’d rather reward my loyal customers than hand out freebies to strangers who just want cake.”
Luxury Without the Pretension
Despite being a luxury brand, Anges de Sucre isn’t about exclusivity, it’s about quality. Everything, from ingredients to delivery, is top-tier, but the vibe? Unapologetically fun. Reshmi’s storytelling, from blog posts about her ‘10 Worst Cakes’ to witty social media comebacks, makes her brand both aspirational and approachable.
No-Nonsense Customer Clapbacks
Reshmi’s business philosophy is clear: she’ll treat customers with top-notch service, but if someone’s being unfair, she’s not afraid to call them out and with style. “We’re not a faceless corporation,” she says. “Our customers know us. If you’re rude, I’ll reply in a way that makes people actually want to read the response.”
Final Takeaway
Reshmi Bennett is proof that you don’t have to play by the rules to build a powerhouse brand. Say no when it matters, back your business, and remember… Your Vibe Attracts Your Tribe! And if you ever want a cake that doubles as a handbag, well, Reshmi’s got you covered… for the right price.
You Can Find Anges de Sucre on:
Instagram: @angesdesucre
TikTok: @angesdesucre
Website: www.angesdesucre.com
Listen to the full episode on PR LIKE A BOSS! and prepare to be both inspired and highly entertained.
Patz x
!!!!GIVEAWAY ALERT!!!!
To celebrate all things bold and badass, Anges de Sucre is giving away two UK-based listeners the chance to win their signature Hero Sponge Recipe Mug! Perfect for whipping up a quick cake fix, this stylish mug is a must-have for any dessert lover. Want in? Follow me on Instagram and share today’s Reel for a chance to enter. Two winners will be selected at random. Deadline: 10pm Monday 17th February.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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