From Wax Figures to Real Figures: Why 140 Women Mean More to Me Than Beyoncé
When wax queens step aside and real queens show up!
Earlier this month, I had the chance to stand next to Beyoncé.
Okay… full disclosure, it was her wax figure at Madame Tussauds. But still. We looked great together.
It was fun, fabulous and yes, I absolutely posed like I’d just dropped an iconic album. But as I stood there, I couldn’t help thinking:
Why do we idolize perfection, when the real power is in the women all around us?
Don’t get me wrong. Beyoncé is a queen. But lately, I’ve been far more inspired by a different group of women, the 140 incredible humans who’ve joined the PR LIKE A BOSS! Insiders Collective.
This isn’t a fan club.
It’s not another sample group.
It’s a movement.
Real Women. Real Voices. Real Impact.
I’ve spent years helping brands and experts in the health and beauty space land coverage in magazines, blogs, podcasts and panels. The secret? It's not smoke and mirrors. It's trust and authenticity.
Today’s PR isn’t just about polished press releases or curated feeds.
It’s about connection.
It’s about listening.
It’s about creating campaigns with women, not just for them.
That’s why I launched the PR LIKE A BOSS! Insiders Collective — an exclusive, invite-only group of beauty lovers, wellness warriors, busy mums, fitness fans and curious minds helping shape client campaigns from the inside out.
They will test products.
They will give honest feedback.
They will represent real life.
And the best part? Their voices are shaping the next generation of beauty and wellness storytelling.
The Magic Number? 1000.
So far, 140 women have said YES.
That’s 140 perspectives. 140 lived experiences. 140 reasons to believe in what we’re building.
But I’m not stopping there.
My goal is to grow this Collective to 1,000 powerhouse women, not for the stats, but for the strength. Because when women show up for each other, we change the conversation.
What’s In It for You?
First looks at new products
Insider perks (think: gifts, events, maybe even getting featured!)
A chance to influence real campaigns for real brands
And most of all, your voice matters!
Whether you’re a die-hard serum fan, a wellness newbie, or a tired mum just trying to remember where she left her lip balm — I WANT YOU!
This is a win-win. For brands. For the industry. For women like us.
Let’s Redefine PR — Together
I’ve helped women build their brands and land in top-tier media. But this? This is bigger.
This is community-powered PR with a heartbeat.
This is what happens when women support women and make a little noise while we’re at it.
So if you’re ready to go from passive consumer to active insider, this is your invite. I’ve saved you a seat.
And yes, while I’ll always treasure that wax-Beyoncé moment… you are the real star I’m building this for.
Patz x
👉 [Click here to sign up now]
(And if you’re already in, forward this to friends, colleagues, sisters, aunties, or school mums who needs to be part of this too.)
Donations help to:
Build a community of strong like-minded women in beauty, wellness and business
Fund the creation of valuable articles and podcast episodes
Gives you the chance to win various beauty, wellbeing and business goodies when sharing on IG.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.