Ever wondered how to stand out in a journalist’s inbox when it’s inundated with tens of thousands of emails? Carol Driver, a journalist with over 25 years of experience joined PR LIKE A BOSS! to share her golden rules for nailing a pitch. With writing credits for top-tier publications like The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping, Carol knows a thing or two about spotting (and crafting) compelling stories.
Carol dished out her insights on creating pitches that don’t just get noticed but resonate with editors. Her advice? Keep it concise, relevant, and unique. She also highlighted the importance of timing, a clear hook, and the personal touch; AI can never replicate authenticity!
She shared unforgettable pitches, like an entrepreneur turning six figures in her early twenties, and a global story about a boy with autism that led to an incredible concert experience. Carol’s tales remind us of the power of storytelling and the magic of creating narratives that connect on a human level.
Her ultimate pitch advice? “Just do it.” Dive in, learn as you go, and don’t be afraid to follow up. Oh, and for the love of good PR, avoid “Hi, [First Name]” in your emails!
Carol left us with a treasure trove of tips and a reminder that great PR isn’t just about the pitch, it’s about the story and the human connection behind it and I couldn’t agree more.
Connect with Carol:
Instagram: @carol_driver_
Website: caroldriver.com
Facebook Group: How to Make the Headlines with Carol Driver
Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.
Patz x
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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