What do the Arctic Monkeys and moisturisers have in common? Sara Stokes. On today’s episode of PR LIKE A BOSS! Sara joins me to spill all on her wild journey from managing rock bands to launching SKN TO SKN, a brand redefining skincare for pregnancy and beyond.
Highlights from the Episode:
A backstage-to-boardroom career pivot: After 15+ years in the music industry managing artists like The Arctic Monkeys and the Fontaines D.C., Sara left the chaos of tour buses to start a skincare line born from personal experience and hormonal skin chaos.
The “WTF” moment in Boots: Pregnant with her first child, Sara discovered that her beloved skincare routine was packed with ingredients like retinol that are not pregnancy-safe and no one was talking about it. The result? A self-funded mission to fill the gap with products that are science-backed, stylish and safe.
Building trust through testing: From teaming up with Professor Katrina Ryan (UCD & Institute of Dermatologists) and Dr. Raj Arora (The Face Bible) to conducting serious safety testing (we’re talking 183-page toxicology reports), Sara’s approach is refreshingly rigorous.
Her proudest PR moment? Getting featured in the Irish Independent with the headline: “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Now that’s what I call a mic drop.
Beauty trend she’s here for: SPF, all day every day and I 100% agree!
One she’s not loving: Face taping, “Mental,” as she puts it. (Agreed.)
SKN TO SKN: More Than Just Products
This brand isn’t just about what’s in the jar, it’s about empowering women during one of life’s most transformative chapters. With transparency, expert-backed advice and a lot of heart, Sara is building more than a brand; she’s building a movement.
Brands & Experts Mentioned:
Environ (Sara’s former fave, retinol-rich)
The Face Bible (Dr. Raj Arora’s clinic)
Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)
Catch all things SKN TO SKN on:
IG: @skntoskn
Website: skntoskn.com
💡 Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm!
Patz x
!!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are providing the chance for ONE of my UK or Irish based listeners to win a selection of goodies worth £124. Follow me (@pgaleota / @prlikeaboss) and @skntoskn on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Monday 30th June 2025.
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PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
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