Ever wondered how a lash technician becomes a luxury beauty founder with an award-winning product line? This week on PR LIKE A BOSS!, I sat down with Elizabeth Chandler, founder of BONDED lashes, to talk lash love, media buzz and building a brand that sticks… without the glue.
Lash Goals: The Backstory
With over 15 years of hands-on experience (including a residency at London’s W Hotel), Elizabeth was no stranger to transforming faces with fluttery perfection. But after seeing one too many women struggle with sticky glue and fiddly falsies, she had a lightbulb moment: what if lashes were pre-bonded and glue-free? A Japanese innovation gave her the answer and BONDED lashes was born.
In just a year, the brand’s mess-free, no-damage lashes have been spotted on everyone from everyday wearers to celebs and they even snagged Best Eye Product at the Who What Wear Awards.
Making Noise in a Crowded Market
Elizabeth credited her success to smart PR moves and staying authentic. With help from PR agency Milk PR, she got samples into the hands of journalists, makeup artists and beauty insiders. Trusted names like Nadine Baggott, Jo Jones, and Ruth Langsford raved about the product, giving Bonded Lashes the kind of social proof most brands dream of.
“Getting the product in respected hands was a game-changer,” Elizabeth shared. “It created buzz, credibility and real sales.”
Elizabeth’s Top PR Tips for Beauty Founders
Invest in professional photography
Know your story
Choose the right people to work with
Her final words of wisdom… Don’t wait for perfection, just start. “If you have a passion project, go for it. Enjoy it, own it and be clear on what you’re good at and what you’re not.”
Brands & Experts Mentioned:
Nadine Baggott & Jo Jones (Beauty Hags)
For lash inspo that actually sticks, head to bonded-products.com or follow @bonded_products on Instagram.
🎧 Hit play to listen to the full episode.
Patz x
!!!!GIVEAWAY ALERT!!! My friends at BONDED are providing the chance for TWO of my UK based listeners to win a selection of goodies worth £99! Follow me (@pgaleota / @prlikeaboss) and @bonded_products on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 23rd June 2025.
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PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
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