What happens when a corporate powerhouse takes the entrepreneurial leap? You get an inspiring, honest and insight-packed episode with the fabulous Samanah Duran, founder of Be Your Own, Forbes 30 Under 30 honouree and branding force of nature.
In this episode, we chatted about:
Why storytelling (not shouting) is the secret sauce of personal branding.
The difference between calling yourself a thought leader… and actually being one.
Why PR isn’t just for big launches, it’s about building trust and connection over time.
The power of minimalism, exclusivity and staying in your lane when building a luxury brand on a shoestring.
Samanah reminds us that authenticity is your currency and trying to be someone else (just because it’s trending on TikTok) will leave your audience cold. Whether you’re launching a new skincare brand or starting a podcast in your pyjamas, owning your narrative is the key to standing out.
Memorable Nuggets:
“You don’t need to be the loudest person in the room, you just need to be the most intentional.”
“Thought leadership isn’t self-appointed, it’s earned through grit, vision and storytelling.”
“Don’t pitch at people. Make them want in on your world.”
Brands & Experts Mentioned:
Lisa Franklin – Award-winning skincare founder
Glossier – Founded by Emily Weiss
Benefit Cosmetics x Critics Clothing – A surprising early collab
Katie Hopkins – Like her or not, she knows how to PR
Elizabeth Carley Leonard – TikTok fave and ADHD advocate
Carol Driver – Journalist & PR Consultant
Stylist Magazine, Vice Media, Urban Decay – For standout storytelling
Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards
Want more wisdom?
Follow Samanah @samanahduran and her incredible work at @beyourown.
🎧 Hit play to listen to the full episode.
Patz x
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Share this post