Ever wondered what happens when two nurses decide Botox and blue lights are more fun than bedpans? Meet Sinead Gallagher and Jeanette Dunn, co-founders of SKIN KRUSH, the Irish beauty tech brand turning clinic-grade skincare into a cosy night-in experience.
In this glowing episode of PR LIKE A BOSS! I sit down with Sinead for a chat that’s equal parts PR gold and skincare science. From their humble beginnings at Renew Skin Clinic to becoming award-winning gadgeteers (Best Exfoliation Tool, thank you very much), the duo’s journey is packed with resilience, rebrands and resourceful PR magic.
The pair's nursing backgrounds shine through, SKIN KRUSH is all about trust, efficacy and looking fab without compromising your skin’s health. Whether it's their first launch, a microdermabrasion device, or their latest LED therapy mask (which ONE lucky reader/listener will have the chance to win - details below), every product is the result of rigorous research and a whole lotta heart.
When COVID shut down their clinics, they didn’t just pivot, they pirouetted. A living room launch? Check. Flowers-turned-invitations for journalists? Absolutely. A reality TV star (Chris Hughes) wearing their mask on Instagram? BOOM! PR wizardry in action.
But it hasn’t all been red carpet and radiance. A too-cute branding misstep early on reminded them that customers want results, not fluff. Lesson learned: shout about your credibility before splashing pink all over your packaging.
The episode wraps with tips for founders on doing PR without breaking the bank: be persistent, show up and if in doubt, just send flowers. It worked once, didn’t it?
Brands & Experts Mentioned:
Vanity Fair (next big PR target)
💡 If SKIN KRUSH were a celeb? Kris Jenner, of course! Glamorous, business-savvy, and only getting better with age. Enough said!
Catch all things SKIN KRUSH on:
IG: @skinkrush
Website: www.skinkrush.com
🎧 Hit play to listen to the full episode.
Patz x
!!!!GIVEAWAY ALERT!!! My friends at SKIN KRUSH are providing the chance for ONE lucky winner of my UK & Irish based listeners to win the SKIN KRUSH Rejuvenating LED Mask worth up to £300. Follow me (@pgaleota / @prlikeaboss) and @skinkrush on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Monday 9th June 2025.
✨ Calling 1,000 Brilliant Women from All Backgrounds & Ages! ✨
Join PR LIKE A BOSS! Insiders Collective 💥 A bold, diverse community of women shaping the future of brand campaigns. As a VIP member, you'll: Test products for free; Share honest feedback; Influence how brands show up in the world. This isn’t just a freebie club, it’s influence with impact ⚡️If you're opinionated, curious, brand-savvy (or just love trying new things) I want you in! 🔥 Click HERE for more info.
Donations help to:
Build a community of strong like-minded women in beauty, wellness and business
Fund the creation of valuable articles and podcast episodes
Gives you the chance to win various beauty, wellbeing and business goodies when sharing on IG.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Share this post