What happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel.
In this episode I sit down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!
Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UK’s most trusted beauty voices.
Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.
Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack.
Plus, there’s a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)
If you’re a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few “oh, that was a bad idea” moments, Ruth proves that reinvention is all about adaptability.
Brands & Books Mentioned
ME+EM (Fashion brand known for frequent drops)
The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)
You Can Find Ruth on
Instagram: @ruthcrilly
Substack:
YouTube: @RuthCrilly
Website: ruthcrilly.co.uk
Patz x
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PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
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