Ever wondered how to get your brand noticed without a massive budget? Jasmine Wicks-Stephens, beauty industry powerhouse and PR guru, spills the secrets in this episode of PR LIKE A BOSS! From launching her skincare brand, _faace, to securing not one, not two, but three Dragons on Dragon’s Den, Jasmine has mastered the art of turning buzz into business.
The Big PR Wins
Jasmine’s first big break came from a feature in Who What Wear, which skyrocketed sales. A Forbes profile on her journey was the ultimate pinch-me moment. The key? A solid PR strategy, an authentic brand story and sometimes, just sending out hundreds of product samples to the right people.
PR Fails (Because They Happen)
Not every PR stunt goes to plan. A giant branded balloon that was supposed to float over iconic UK locations? British weather had other ideas. The lesson? Always have a Plan B (or at least an umbrella).
The Secret Sauce to PR Success
Affiliate marketing is a must – If you’re a product-based brand, media coverage now favours those with affiliate links.
Crafting a compelling story is key – It’s not just about a great product; you need a culturally relevant angle that makes people care.
Patience, persistence and the perfect pitch – Journalists receive hundreds of emails a day. Following up? Good. Following up without adding anything new? Not so good.
Can You Really Have It All?
Jasmine keeps it real: juggling three businesses and two kids isn’t glamorous, it’s exhausting. She’s now selling _faace to focus on Known, her PR agency. Her biggest tip? Set realistic to-do lists, accept that something’s always got to give and stop glorifying the “hustle” if it’s burning you out.
Final PR Takeaway
Be your own best advocate. Talk about your brand, network like a pro and don’t be afraid to put yourself out there. No one will shout about your business louder than you!
Brands Mentioned
_faace – Jasmine’s skincare brand
Known – Jasmine’s PR agency
Best Policy – Jasmine’s cap brand
You can find Jasmine on:
LinkedIn: @jasmine-wicks-stephens
Instagram: @jas_ws
Substack: Failings of a Female Founder - where she shares unfiltered insights on PR, business, and motherhood.
If you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!
Patz x
!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
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