In the latest episode of PR LIKE A BOSS!, I sit down with Gina Ventre, brand editor of Yours magazine and certified change coach, to explore the fascinating crossroads of wellbeing and media. Together, we tackle the big questions: Why is wellbeing dominating headlines? And how can brands genuinely join the conversation without falling into the trap of empty trends?
Gina shares her insider secrets to creating trustworthy, jargon-free content, introduces tools for reframing challenges (hello, Circle of Concern!), and delivers a quick masterclass for PR pros on pitching with purpose. From the hilarity of juice cleanses (liquid regret, anyone?) to the surprising benefits of forest bathing (yeah, no thanks, this isn’t for me!), this episode is packed with wisdom and wit you won’t want to miss.
Why Wellbeing Is Media’s New Darling
The surge in wellbeing content isn’t just a passing fad. Gina credits this trend to a deeper societal shift, one accelerated by the pandemic but rooted in a growing awareness of health and mindfulness. What was once dismissed as “woo-woo” has now become an essential part of everyday life.
“Readers are looking for content they can trust,” Gina explains. “They’re not interested in fads, they want actionable, meaningful information.” At Yours, her team rigorously tests products and ideas to ensure they meet the needs of their savvy readers, maintaining the trust that forms the foundation of the magazine’s success.
Empowering Storytelling, Authentic PR
For PR professionals eager to break into the wellbeing space, Gina offers two critical tips:
Know Your Audience: A cookie-cutter pitch won’t make the cut. Editors value personalised, thoughtful pitches that demonstrate a clear understanding of their readership.
Deliver Real Value: Novelty alone isn’t enough. Your pitch should showcase why a product or idea genuinely enhances the reader’s life.
Authenticity is the secret sauce that helps PR campaigns stand out in a sea of noise.
Mindful Tools for Change
Gina’s role as a change coach deeply influences her editorial approach. She regularly employs tools like the Circle of Concern, a simple exercise to distinguish what’s within our control from what’s not. This technique not only helps her navigate the challenges of a fast-evolving media landscape but also empowers her readers to embrace mindfulness in their own lives.
Gina’s practical advice, paired with her passion for authentic storytelling, is a timely reminder of the power of meaningful content in a world often dominated by fads and fluff.
Patz x
PR SPECIALIST & COACH
PATRIZIA GALEOTAWith over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Share this post