In this episode of PR LIKE A BOSS! we dive into the world of beauty and lifestyle PR with a focus on positive ageing - a refreshing shift from the age-old “anti-ageing” narratives. Joining the conversation is Donna Francis, a seasoned beauty editor and industry veteran with a glittering 25-year career. Donna’s mission? To inspire women to embrace aging with positivity and authenticity.
Here are the juicy highlights:
💬 Why "Anti-Aging" Needs a Makeover
Donna takes a magnifying glass to the term “anti-ageing,” which, while familiar, often undermines self-confidence. Her rallying cry is for beauty brands to ditch the doom-and-gloom language and instead celebrate individuality. Why aim for wrinkle-free when you can be radiant and real?
👩🎤 Icons Over Ideals
The likes of Drew Barrymore, Jamie Lee Curtis, Julia Roberts and Kate Winslet are Donna’s champions of authentic beauty. They prove you don’t need poreless perfection to shine, you just need confidence to own your look!
📸 Unretouched Beauty is the Future
Donna recounts her work with Boots, pioneering unretouched imagery that spotlighted real skin - freckles, wrinkles, and all. She advocates for brands to move beyond airbrushed fantasies and showcase the beauty of imperfection.
💡 Favorite Campaigns
Donna gushes over Jones Road Beauty by Bobbi Brown, Dove’s “Keep Beauty Real,” and Celeste Barber’s BOOIE Beauty, all leading examples of brands championing inclusivity and breaking stereotypes.
🎭 Debunking Beauty Myths
In a lighthearted game, Donna busts common myths about makeup for older women. Bold lipstick? A confidence booster. Shimmer eyeshadow? Yes, please. And sunscreen? Non-negotiable!
🌟 Ageing: A Privilege to Celebrate
This conversation is a masterclass in turning traditional narratives on their head. Donna reminds us that ageing isn’t a battle to fight, it’s a privilege to embrace. Her parting advice? Find joy in the journey, and don’t let outdated norms dull your sparkle.
For more of Donna’s insights, check out her podcast Smiling Gives You Wrinkles and follow her @thebeautyed on Instagram and TikTok.
“Remember, ageing is a privilege, and with the right mindset, it’s something we can all celebrate.” 💖
Patz x
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
Share this post