This week on PR LIKE A BOSS!, I Ssit down with Lan Nguyen-Grealis, a trailblazing makeup artist, author, and advisory board member of the British Beauty Council. Lan shares her insights on the ever-evolving beauty industry, her passion for inclusivity, and what it takes to stay relevant in a saturated market.
Lan’s career, spanning over two decades, is proof that expertise and teamwork go a long way. Whether working on a film set, glamming up a celebrity, or advising on the business of beauty, Lan brings a 360-degree perspective to her craft. Her role on the British Beauty Council has deepened her understanding of the industry’s vast economic and cultural impact—did you know beauty contributes over £27 billion to the UK’s GDP? That’s some serious glam power!
Diversity and inclusivity were hot topics. For Lan, true inclusivity means focusing on talent and expertise while championing representation. She encourages brands to embrace authentic storytelling and collaboration to connect with today’s conscious consumers. As she puts it, “You can’t buy knowledge or experience, those are the true differentiators.”
Lan also dished on trends shaping the future of beauty. Here’s her top three:
Consumer-Driven Impact: Shoppers will increasingly dictate which brands thrive based on performance and transparency.
Playful Makeup: Post-pandemic boredom means people are ready to experiment with bold looks and have fun with beauty.
Retail Revival: The joy of in-store beauty shopping is set for a comeback, with revamped spaces offering immersive, hands-on experiences.
And for brands wondering how to stay relevant? Lan’s advice is gold: prioritise creativity, collaboration, and sustainability. “The brands that listen, adapt, and innovate with substance are the ones that last,” she says.
This lively conversation was a reminder that beauty is as much about artistry and expertise as it is about connection and change.
You can find Lan on Instagram and via her website.
Catch the full episode to hear more of Lan’s wisdom.
Patz x
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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