What a first guest episode I have lined up for you! I’m kicking off the launch of PR LIKE A BOSS! by delving into the beauty world with none other than Jane Cunningham, aka the British Beauty Blogger. If you’re a beauty junkie or just a fan of cutting through the industry fluff, you’ll love Jane’s no-nonsense takes.
Jane, a seasoned beauty journalist and de-influencing advocate, shares her no-nonsense take on evolving PR tactics and the influencer boom. Spoiler: It’s a mixed bag of progress and disaster. Think less “mutually respectful partnership” and more “Hi, lovely” emails that make Jane want to scream into a pillow.
Here are the key takeaways:
The Hi Lovely Epidemic: Jane’s number-one pet peeve? PRs opening with overly casual greetings like "Hey lovely" or "Hi hun." To Jane, it feels insincere and condescending. If you want to impress, skip the pet names and bring professionalism to the inbox.
Authenticity Wins: For brands and influencers alike, the golden rule is staying true to your audience. Jane’s mantra? Write for readers, not for brands. And yes, she’ll call out a £55 cleanser as overpriced, even if it’s fabulous.
Mass-Pitch Blunders: No, “Insert Name Here” doesn’t work. PR pitches should be tailored, not churned out like spam. “We’ve loved your blog, A Model Recommends,” addressed to Jane? Big oops.
Smaller Brands Need Schooling: Jane sympathises with startups but suggests they do their homework before pitching influencers. Offering a 20% discount for promotion? Hard pass.
Boundaries Are Everything: From incessant follow-ups to vague “gift” promises tied to unpaid work, Jane is over PRs who blur the lines. Respect the time and trust of those you’re pitching to—pretty simple, really.
Despite her gripes, Jane acknowledges the amazing PR pros out there who truly get it. Her advice for aspiring influencers and brands? Build relationships based on respect, understand your audience, and for the love of all things mascara, cut the jargon.
You can keep up with Jane on her Substack, British Beauty Blogger, or Instagram (@BritBeautyBlog)—but don’t expect her on X. She’s over it.
Tune in next time for more straight-talking PR wisdom. Until then, remember: Authenticity beats BS every time.
Patz x
P.S. Do show the love and follow the new dedicated PR LIKE A BOSS! Instagram account HERE for tips, tricks, hacks and updates.
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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