Grab a coffee (or tea, no judgment) and settle in for a fascinating chat about how lifestyle media has changed over the years. I sit down with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. We talk about what’s changed, what’s stayed the same, and what really matters in today’s world of storytelling.
Here are some juicy tidbits from this convo:
Back in the Day vs. Now:
Suzanne reminisces about the thrill of flipping through magazines, cutting out her bylines, and physically tracking stories in print. Compare that to today’s world of Google Alerts and instant online publishing, and you’ll see why she’s a little nostalgic.Mental Health in the Spotlight:
Mental health is no longer taboo, and Suzanne says that’s a good thing. Whether she’s interviewing Olympic gold medalists or big-name celebs like Davina McCall, mental health naturally comes up because, let’s face it, being human is tough—even for the stars.The Clickbait Dilemma:
Suzanne gets real about the challenges of staying true to her journalistic integrity in a world obsessed with clicks and shares. Spoiler: She’s not about to write salacious headlines just to get attention, even if it means turning down work.Social Media: Love It or Leave It?
Social media is a double-edged sword for Suzanne. On one hand, it’s great for amplifying her work when celebs reshare her stories. On the other hand, she’s seen the dark side, like toxic trends and unrealistic beauty standards. (Remember the “thigh gap leggings” drama? Yeah, she called that nonsense out.)Wellness: Fads vs. Forever:
From collagen supplements to gratitude journals, Suzanne breaks down which trends are here to stay and which might just be passing hype. Her take? If it makes you feel good and gets you moving, it’s worth a shot, fad or not.
You can find Suzanne on Instagram, where she shares her latest stories and features and on Bluesky - but don’t expect her on X that relationship is over!
Final Thought:
This episode is a reminder that no matter how much the media landscape evolves, authenticity and connection will always be key. So go ahead—PR like a boss, write like a boss, and most importantly, keep it real.
Catch you next time! 👋
Patz x
P.S. Do show the love and follow the new dedicated PR LIKE A BOSS! Instagram account HERE for tips, tricks, hacks and updates.
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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