In this lively episode of PR LIKE A BOSS!, I sit down with a dear friend and someone I very much look up to, Ateh Jewel— multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate, entrepreneur and the queen of multitasking. Ateh opens up about navigating the whirlwind of single motherhood, running a business, and still finding time for self-care (spoiler: nightly candlelit baths are her jam!).
💄 The Power of Purpose: Motherhood has fuelled Ateh’s ambition. From her twin daughters’ innocent questions about princesses and hair to creating a more inclusive beauty industry, Ateh shares how parenting has sharpened her focus on legacy and diversity.
⏰ Speeding Through Beauty: Fast beauty is Ateh’s mantra. With little time to spare, she’s a pro at quick routines while advocating for the importance of wellness and body positivity, especially as a role model to her girls.
💡 The Hacks That Keep Her Grounded:
Scream first, ask questions later: Her morning chaos survival kit includes humour and the occasional stern silence (which terrifies her kids more than yelling).
Say "no" more often: A recovering people-pleaser, Ateh has mastered the art of prioritising her own wellbeing.
Mindful rituals: From aromatherapy oils to journaling and TikTok dance-offs, she keeps balance by sprinkling joy and self-love into her day.
🔥 ADHD as a Superpower: Recently diagnosed, Ateh embraces the highs and lows of her "bounciness," crediting it for her unparalleled drive—though she admits the sugar-fueled 18-hour workdays of her youth weren’t exactly healthy.
🏡 Life Lessons for All of Us: Ateh reminds us that self-care isn’t selfish. “Loving yourself is loving your people,” she says. Her blend of tough love and humour leaves us ready to tackle our own to-do lists—with a side of gratitude.
Brands & Experts Mentioned:
Aromatherapy Associates (for pulse point oils and relaxation rituals)
The Club by Bamford (fitness and wellness haven)
Bebe Beachus (fitness coach)
Karis Scarlette (creator & ballet teacher)
Bonnie Parsons (CEO of SOS Dance Global)
Katie Brindle (wellness expert advocating “wellbeing snacks” and afternoon naps)
Viva Mayr and Buchinger Wilhelmi (luxury wellness clinic for therapeutic fasting)
Alphonsus Modebe of ARU NA UCHE (massage therapist)
Nahid de Belgeonne of The Human Method (nervous system whisperer)
Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her gorgeous blushes, a.k.a. her “triplets.” And don’t forget: “Keep slaying, keep balancing, and remember, you’re the boss of your story!”
Patz x
PR SPECIALIST & COACH
PATRIZIA GALEOTA
With over two decades of experience, I’ve established myself as a PR Powerhouse, collaborating with renowned brands and experts within L’Oréal Paris, Kiehl’s, Garnier, and The Body Shop, among others.
My expertise lies in shaping compelling narratives, providing strategic guidance and fostering impactful collaborations on both a national and global scale.
I empower brands and experts in the beauty, wellness and lifestyle space to secure media coverage and communicate their products and expertise effectively.
Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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